This simply in: TikTok is presenting a new function called TikTok Currently.
Drawing inspiration from the increasing app, BeReal, customers will be informed to capture as well as share web content within a set time period– using their tool’s front as well as back electronic camera.
So, why is TikTok rolling out TikTok Currently? We’re breaking down our first thoughts, and what the feature is, below.
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What Is the TikTok Now Feature?
According to the platform, “TikTok Now is the latest method to be entertained and get in touch with others.”
TikTok calls it a “everyday photo and video clip experience to share your most authentic moments with individuals that matter the majority of.”
Not different to Instagram’s Candid Challenges, it shows up TikTok Now is taking a web page right out of BeReal’s handbook.
Users that participate in TikTok Currently will be motivated to share a 10-second video or static image within a set period.
TikTok’s likewise established some criteria on that can (as well as can’t) watch your TikTok Currently articles:
Any person younger than 18 will not be able to share their web content on the Explore feed
Individuals aged 13-15 will certainly have commenting alternatives restricted to Pals only.
Users matured 18+ can pick to share their blog posts with the wider TikTok Currently area– past their buddies.
Right now, TikTok Now can just be accessed directly within the app for US customers.
Nevertheless, TikTok will be presenting the function to individuals worldwide in the coming weeks, as well as tips that it’ll be available as its own application.
So, watch out!
So … What Are Our First Ideas?
Allow’s be real: BeReal is currently on everyone’s radar.
It’s been apparently downloaded and install 28M times since its launch in 2020– with most of those downloads in 2022.
A little gamer when compared to TikTok’s 3.5 B total downloads, yet the speed of its appeal can’t be ignored.
And Also TikTok (like Instagram) has taken notice.
To TikTok’s credit score, they’ve gone to the forefront of fun video editing and enhancing devices and features for the past few years– whether it’s Duets, Stitches, or the ever before preferred environment-friendly screen.
Their goal? Keep users engaged. So releasing TikTok Now is a predictable step.
However, it stays to be seen whether individuals will embrace it.
New features normally take some time to increase (remember when Instagram first introduced Stories?) yet judging by a couple of comments on our most recent TikTok, first reactions to TikTok Now are … blended.